Elizabeth Love Morrison is the daughter of Paul Love and carries on the Love Family legacy of providing elevated advisory services to Houston families. As a fourth-generation Houstonian and a working mother, Elizabeth knows the unique financial planning needs of parents in Houston who are always on the go. Elizabeth enjoys taking her clients through the financial planning and investment management process and showing families how they can reach their financial goals. While working with her clients, Elizabeth focuses on teaching tax planning and estate planning strategies to empower them to become the best steward of their assets.

As a financial advisor, Elizabeth Love Morrison cherishes being able to experience life stage milestones with her clients, from the happy to the sad. Elizabeth knows that milestones from a child's birth, the birth of a grandchild, death, and every event in-between have goals and needs associated with it. Elizabeth's strengths and passion are listening intently to her client's needs during these milestones and carefully crafting a well-suited plan to meet their goals.

After graduating from Baylor University with dual degrees in Finance and Economics, Elizabeth worked at Amegy Bank as a commercial loan officer for five years. As a loan officer, Elizabeth enhanced her transparency, customer service, and financial analysis skills. In 2013 Elizabeth came to Raymond James and had worked in several various roles, including operations, investment analyst, and financial planning. Elizabeth now brings these skills to Love Financial Group and is excited to watch her clients thrive. When Elizabeth isn't working, she enjoys giving back to the community at Gracewood, whose mission is to rescue children and their single mothers, ensuring a bright future by providing home, hope, and healing. She also volunteers at New Day Church's children's ministry in the Oak Forest area. Elizabeth has two sons, Jack and Matthew, with her husband, Jonathan.